The Many Faces of Blue Bird in Jakarta

Do you know that we come in many colours?
Blue Bird is not only the well-known and familiar light-blue taxi with the flying bird logo, inside a shield. But there are 9 more regular taxis, Morante, Cendrawasih, and the Pusaka Group taxi, a metallic blue car, with a logo of a “flying egg” inside the shield. Pusaka Lintas and Pusaka Satria, have the same logo as Pusaka Nuri, the flying egg. Pusaka Sentra, Pusaka Biru, Pusaka Banten and Pusaka Prima are the latest members of the Pusaka Group of taxis.

Blue Bird Group Taxis Feature:
Superior technology for efficiency and safety:
* ANIbid (Automated Number Identification) radio system - found in most Blue Bird taxies,this emergency button can be activated by the driver in case of danger to himself or passengers.
Our taxis are supported by:
* 16 strategically located depots and service stations
* 24 hour service stations, replacement vehicles & tow-truck services
* 24 hour computerized telephone reservation system
* A customer data base of over 400,000 regular customers
* Over 54 outlets in metropolitan Jakarta
For our regular customers payment can be made by credit voucher instead of cash
See our taxi outlets and depots listing for the nearest outlet to your home or office.
Some people ask why not just make all the taxis Blue Bird, so they are easy to identify, which is a logical question. The reason why that is not possible is that the government has set limits on the number of vehicles able to operate under one privately owned company, whereas the need for our taxis is far greater. To meet customer demand over the years we have increased our fleet and added other taxis operated under the Blue Bird flagship which are Morante Jaya, Cendrawasih, Pusaka Nuri and Lintas Buana and Pusaka Satria.

Bluebird Taxis Go National!

To fulfill the need for quality taxi services at tourist destinations and business centres in Indonesia, Blue Bird has spread its wings to Bandung, Cilegon, Surabaya, Bali and Lombok, with Blue Bird, Pusaka Banten, Surabaya Taksi, Bali Taksi and Lombok Taksi. We ensure the same quality service to our customers outside Jakarta that is expected of all our services. In Bali especially, Bali Taksi provides an important service to the growing commercial and tourist market.All taxis feature new vehicles, computerized reservation and radio system, emergency button, GPS system, and 24 hour service stations and replacement vehicle. In Surabaya we operate 1000 taxis, in Bali 500 taxis and in Lombok 177, in Bandung 250, in Cilegon 100 and growing. You will find the identifying Blue Bird Group sticker on the windscreen, as well as on the sticker inside the vehicle. When you are travelling note down these numbers to order a taxi by phone.

The Reliable Transportation Partner

“Our goals are to achieve customer satisfaction, and to build and defend the first position as market leader in every category in which we compete. In land transportation, we provide reliable, high quality and superior services with the efficient use of resources; and we do it as a team. Blue Bird ensures the continuing prosperity of all stakeholders”. Mission Statement
From Taxis to Container Trucks - one company for all your transportation needs
To the outsider, the name “Blue Bird” evokes images of a soaring airline. But to Indonesians, Blue Bird is aptly associated with its dynamic and reliable transportation fleet serving two million passengers monthly.
From modest beginnings in 1972 - with only 25 taxi cabs - the Blue Bird Group's fleet now has over 11,000 vehicles. The company offers services ranging from taxis, executive taxis, limousines and all sizes of buses to container trucks.
Land transportation is still Blue Bird's core business and identity today although the company has three other divisions : Manufacturing, Property and Support Services.
Having established its headquarters in Jakarta, Blue Bird has carved for itself a unique place in the heart of the business and tourist activities of Indonesia's capital, a bustling metropolis of 12 million people. With its complete range and large number of vehicles (all vehicles being company owned) the Blue Bird Group can be considered the largest company of its kind in Asia and possibly in the world.
Although the company is famous for the Blue Bird taxi in Jakarta, its limousine, car rental and leasing service Golden Bird, enjoys a virtual monopoly. It provides chauffeur-driven cars and limousines at all four and five star hotels in metropolitan Jakarta and Bali and at all terminals of the Jakarta International airport. Taxis and car rental services extend beyond Jakarta, Semarang, Surabaya, Jogyakarta, Bali, Lombok and Bandung.